Friday, April 24, 2020
The Impact of E Commerce on Small Business Essays - E-commerce
The Impact of E Commerce on Small Business Impact of E-Commerce on Small Firms have factor that has influenced the processes of adoption and use of e-commerce in both small and medium enterprises and industries. Small scales firms that have adopted and have used e-commerce have taken into account not only the technological part and organisational aspects of implementation but also the strong user's o the web sites with their own skills, attitude towards work, enthusiasm and fear of technology. Whereas on the other side of the story, the majority number of consumers have to pace with and effectively use the services offered through internet by enterprises. Thus to carry out a successful relationship and transactions between consumers and firms, they not only have to exchange money and products but also information and mutual trust. E-commerce has been simply defined as a use of electronic range of networks to simplify, resolve, improve and pace up the various stages and processes of business like buying and selling and delivery of goods and services. E-commerce's prime driver is Internet which presents an hierarchical framework. The use of websites for small scales enterprises can create a major impact and global presence when compared to other Medias. The web are defined with no geographical boundaries or national boundaries but rather by the coverage of computer networks which offers widened access to different markets for small scales and micro enterprises. Small scale industries find more competitive markets and intense pressures with their limited resources and manpower and mainly of weaker market power. Due to this SME'S had to undergo pressure to co operate more into networks to spread information, develop costs and risks. Small scale industries are amongst the last ones to benefit from the new technology and are happily excited about the widened opportunities increased through internet and E-commerce. Internet Web Spending includes capital and operation incurred expenses to build and support new systems of web based. Small enterprises sell both to businesses and consumers though a majority share is been sold to consumers than businesses. Internet offers an access to wide range of goods and services that small scale industries are interested in and help them in their competitive field. It includes tools that small firms can use to enhance and flourish their businesses, reach new customers and maximize customer relationships. The basics must haves in internet usage of SME'S should be email, specialized industry/ professional information and product information. Email is to contact the same for urther relationship and to resolve any query. Professional information should be displayed as to stand out in the competitive market and showcase the goodwill of the enterprise and product information does creates an impact of the benefits it offers compared to other products and services. The final frontier is to reach the customers through the media created by Ecommerce. They are as follows: Creating a web site - The main state is the creation of a web site. The web site creation is a tedious process as it involves of thinking process and building up a website, its content, designing, security measures, all take in a lot of engineering. Once the website is created, we are ready to do business. Banner exchange/ showcasing advertisements on other websites - Once the web site creation part is completed, the focus comes on the advertising part which makes it to publicize the website on other websites and social sites for example, google ads, facebook ads, and etc. These are useful as they have a far reaching impact on state and national as well as global level. They are so effective that they can dig out customers from any corner of the earth, given that technology is available. Management tools for web sites - After the completion of the website, the management tools take in place such as that of the server, security and antivirus measures and many more. These are essential part of the tools and parts of the web site management. Visitors counting - There is a space on the website which when visited by a person, displays his visit number and the total number of members who have visited. This informs us the number of times the web site has been visited and successful of the
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