International Business and Global Strategy Coursework

International Business and Global Strategy - Coursework Example Electrolux gains the position of the world leader through the process of continuous innovation rendered in the products and processes of production. The activity of spontaneous innovation is practiced in the company however keeping an eye on changing consumer needs. Electrolux group operates based on popular brands like Electrolux, Eureka, AEG and Frigidaire. A current estimate released in 2010 reflects that the group recorded total sales of electronic products amounting to 106 billion in Swedish currency and a total number of human resources of 52,000 people (Electrolux, 2011). Company’s mission statement The mission of Electrolux as a company working on innovation and consumer needs is to help make life easier, enjoyable and innovative through the production of specialised products dedicated to such ends. The company in regards to its internal environment focuses on rendering respect and honour to the issues pertaining to workplace diversity and also in making the work envir onment bind on ethical regulations. Integrity being rated high on the company’s mission and value statement the company also works in creating a safer and sustainable work environment for its people. The above aspects help in enhancing the motivation of the people to work more productively in the innovative and empowered work atmosphere. Electrolux in addition to the above aspects also works in rendering both financial and infrastructural help to the larger social communities both regional and international and also in regards to helping the employees for their financial and other needs (Electrolux-a, n.d.). Company’s business-level and corporate-level strategy Business Level Strategy Speaking on Electrolux’s strategy at the business or tactical level it is worth mentioning that the company conducts a large amount of market research along different global regions to understand the changes in the level of consumer needs. This practice helps the company in designi ng its products accordingly to help meet local, regional and international consumer tastes. Again the company working on the aspect of innovation also focuses in keeping the cost of manufacturing of the products low to help gain competitive advantage. Thus the business strategy focuses on production of around 55 percent of its different products in such regions of the world having large availability of resources thus helping in keeping the costs of manufacturing low. Corporate Level Strategy The Corporate Level strategy of the company renders a bird’s eye view to the strategic activities carried out by the company in the tactical level. The management body of the company works to render salient characteristics to the product mix of the company by enhancing the parameters of innovation thus helping the consumers save on energy consumption. Innovative designs are rendered to the products by the company to help carve out a premium brand amidst the other international electronic brands in the global marketplace. Strategies like acquiring and consolidating other small electronic companies in different regions also

Tort law Essay Example | Topics and Well Written Essays - 2000 words - 3

Tort law - Essay Example Therefore, duty is an essential element in to establish negligence. The claimant must prove that the defendant had failed to carry out the minimum standard of care in performing his duty. It is also important to prove that the claim for damages had arisen out of that failure to perform such duty. In addition, it has to be proved that the defendant was duty bound to exercise care towards the claimant2. In order, to establish a duty of care, three requirements have to be fulfilled. First, some foreseeable damage should have been caused to the claimant. Second, there should be a closer relationship between the claimant and the defendant that establishes a duty of care. Third, such relationship should be just and reasonable in imposing a duty on the defendant3. The doctrine of duty of care was first developed in Donoghue v Stevenson4. Since then this concept remained unchanged, until the 1970 case of Dorset Yacht v Home Office. In that case, it was held that a duty of care was present, if the damage was predictable5. In Donoghue v Stevenson, the plaintiff’s friend ordered a ginger beer. After she had consumed a portion of the drink, she noticed the remains of a rotten and decomposed snail in the beer. Donoghue fell ill on account of having consumed the contaminated beer, and brought a suit against the defendant, who was the manufacturer of the ginger beer6. Their Lordships opined that the plaintiff had legal grounds for her claim under the existing law. This decision was a landmark decision and became a legal principle in countries following common law. This decision constitutes the basis for the modern legal principles relating to product liability of manufacturers. This principle has been established as tort of negligence in tort law, and applies to all civil wrongs and claims7. In Capro v Dickman an economic loss transpired, on account of the negligent statement made by the defendant.